FitFlop Women's Electra SandalBlack9 M US

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Fabulous fun and with just the right dose of 'flash' the irresistible ELECTRA occupies the top spot as our bestselling sandal ever. Smothered in sequins for a bit of girly-whirl and built on our leg and bottom muscle-toning Microwobbleboard midsole it’s the flip flop with the gym built-in.

FITFLOP^TM . GET A WORKOUT WHILE YOU WALK

FitFlop^TM footwear is biomechanically engineered to help tone and tighten your leg muscles while you walk. Studies at the Centre for Human Performance at LSBU show that normal walking in FitFlop sandals* can help:

• increase leg and bottom muscle activity (up to 30%)
• absorb more shock than a normal shoe (up to 22%)
• help realign ground force reaction closer to your joints (so you feel less ache in your hips and knees)
• reduce foot pressure

FITFLOP^TM footwear has the potential to increase muscle activity in terms of duration and workload and instigates a more active foot profile. As such we recommend that all FITFLOP^TM footwear be used progressively to avoid excessive muscle soreness.If you;
a) have any health concerns which you suspect may be aggravated by wearing them
b) experience any discomfort as a result of wearing themand/or
c) are pregnant please consult a medical practitioner before starting or continuing to wearing FitFlop footwear.

*When compared to a control shoe. Case studies were performed on Microwobbleboard technology over a forty-eight month period by Dr David Cook Senior Lecturer in Biomechanics and Darren James at the Centre for Human Performance at London South Bank University (LSBU).

• Designed to tone muscles

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FitFlop Women's Supertone Lace-Up Toning SneakerGreat White7 M US

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Created in the UK over a two-year collaboration between former Bliss spa-entrepreneur Marcia Kilgore Biomechanist Dr. David Cook and a team of untiring footwear engineers FitFlops were initially designed to help modern women squeeze a little more exercise into their increasingly hectic schedules."I thought how amazing if I could invent something that would help fight the onset of cellulite while I'm walking to the office" says Kilgore. "I work. I have kids. I have a husband. And the likelihood of me seeing the inside of a gym in the next ten years is slim to none. That said I'd obviously prefer to go with slim." Kilgore found Dr. Cook at The Centre for Human Performance at London's LSBU where he envisioned injecting the patent-pending 'microwobbleboard' technology into the midsole of the function-forward flip flop. Slightly destabilizing FitFlops feature three distinct densities of EVA foam in a single-fused underfoot piece to challenge your muscles more every time you step - to deliver a workout while you walk.

• Designed to tone muscles

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FitFlop Women's Electra SandalSilver8 M US

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• Women's FitFlops Electra
• FitFlops boost overall leg and calf muscle activity as you walk while reducing strain on your feet knees and back
• The secret is the varying density of EVA foam in the midsole that generates a Microwobbleboard (tm) effect to significantly increase muscular tension
• The result: your legs work harder than they do in standard sneakers or shoes
• The MICROWOBBLEBOARD(tm) MIDSOLE DELIVERS UP TO*: 19 %MORE QUADRICEP ACTIVATION
• 30% LONGER BOTTOM MUSCLE ACTIVATION
• 16% MORE HAMSTRING ACTIVATION
• *Figures quoted represent maximum values Results vary per individual.
• More info at FitFlop.com

• Designed to tone muscles

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FitFlop Women's FF Superboot Short Ankle BootBlack7 M US

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• Designed to tone muscles

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